Career Opportunities in Marketing

• Digital Marketing
• Marketing Research
• Advertising
• Marketing Strategist
• Brand Management
• Integrated Market Communication
• Public relations/ Corporate Communication
• Direct Marketing

Product Management

The product managers set the vision for the product and integrate their knowledge of technologies, various marketing techniques to enhance user experience, and thus maximize the business value of the product. Their main focus is on the healthy fun..

Market Research

Market Research involves collection of data in a systematic and objective manner through primary research or secondary research, in order to analyse the target market, competition or environment. It can be carried in two ways: Quantitave r..

Digital Marketing

Digital marketing is a fast-expanding field with excellent opportunities to build a career. Using various media vehicles such as e-commerce, mobile commerce, etc. they promote the organization’s products and brands. Digital marketing has bec..

Advertising

In today's world where new companies are coming up everyday, while some reach the pinnacle, others—is collapse without even making a ripple. In such scenario, manufacturing the best product and providing the best service is not going to ..

Ad-tech

Every year a larger share of advertising & marketing is being bought digitally, and companies are turning to advanced technologies to help them make the most of their budgets. However, implementing adtech & martech is complex, challenging ..

• Identify, develop, or evaluate marketing strategy to reach the target audience
• Formulate, direct, or coordinate marketing activities or policies to promote products or services
• Deploy successful marketing campaigns and own their implementation from conceiving idea to execution
• Produce valuable and engaging content for blogs and websites that attract the target audience
• Build strategic relationships with a range of stakeholders including customers, vendors, agencies and hike partner organizations
• Consult product development personnel on product specifications such as design, color, or packaging
• Be in charge of marketing budget and allocate/invest funds wisely
• Measure and report performance of marketing campaigns and assess against target goals
• Negotiate contracts with vendors or distributors to manage product distribution

Career Pros Details

• Develop a niche in the area that aligns with your passion
• Is good for people who like to travelling and persuading people.
• This field is best suited for people who are naturally creative and quick to solve problems.

Career Cons Details

• They have multiple responsibilities, and work life balance may be affected.
• If you are not from a top college, the initial salary is not that high.

1. Strong overall communication skills.

Successful marketing communications demand a clear message communicated to a target audience, using the appropriate tone. This encompasses communication in writing, online via digital channels, and verbally. Fluency in technological and visual communication also helps the marketer better understand all stages of the marketing process. Yes, it would be a good idea to advance your speaking and presentation skills.

2. Solid grasp of analytics.

We could have added quantitative communication to our first skill needed by marketers today, but this was important enough to separate. The successful marketer will be agile with analytic tools such as Google Analytics, Tag Manager, Hubspot, Pardot, Marketo, Optimizely, etc.

Marketers today make decisions driven by data and appropriate metrics correlated to campaign goals and key performance indicators. Marketing automation software and other analytics tools make it increasingly easy to track impacts campaign success. So, the marketer should be able to look at an analytical dashboard without breaking into a cold sweat.

3. Strong understanding of Inbound marketing.

Inbound marketers attract, convert, and nurture qualified sales leads using strategies designed specifically to be helpful and relevant. The focus is on informing and entertaining those who are seeking to understand and address a need. On the other hand, outbound marketing is disruptive and invasive. This interruption marketing involves trying to get the company’s message out to as many prospects as possible and hoping it resonates.

4. An ability to understand buyer needs and the sales process.

Marketing needs to drive actions. Yet the Business to Consumer (B2C) marketer will motivate actions differently and target different audiences than the Business to Business (B2B) marketer. Further, nonprofits aren’t engaged in sales so much as they are in fundraising and driving donations. Even within each of these categories, the particular market will have distinct demands also (e.g. an artificial intelligence company will have a different B2B focus than a pest control firm seeking franchisees).

5. Basic spreadsheet skills.

Marketers will use spreadsheets — say Excel or Google Docs — in modeling, planning, and studying trends. For instance:

• tracking social media marketing week-over-week
• blog post traffic tracking
• CTA audits
• SEO keyword planning
• determining when people are visiting the site
• reviewing campaign metrics

6.  Ability to tell a story. Excellent writing ability.

Certainly, today’s marketers must also be very comfortable with web publishing. Understand the difference between a blog, a landing page, a thank you page, and gated content and know-how to post all of these online. But, more importantly, marketers today need to be able to tell a great story. A strong marketer must be able to publish content, as well as create content and participate in the content strategy process. Content is the fuel for inbound marketing.