Career Dtails | Remarkable Education

Product Management

Marketing

Market Research

Digital Marketing

Advertising

Ad-tech

Market Research involves collection of data in a systematic and objective manner through primary research or secondary research, in order to analyse the target market, competition or environment. It can be carried in two ways: Quantitave research, which is gathered through survey and questionnaires. Here the researcher focuses on coming up with numbers, example- what percentage of the population buys a particular product. Qualitative research, gets behind the facts and figure to find how people feel about a particular product. Researchers take interview, use questionnaires and interpret the result.

Analyze past results and perform variance analysis
Identify trends and make recommendations for improvements
Provide analysis of trends and forecasts and recommend actions for optimization
Identify and drive process improvements, including the creation of standard and ad-hoc reports
Use Excel functions to organize and analyze data
Create charts, graphs, and presentations for leadership teams
Develop recommendations to improve business operations going forward

How to Pursue a Career in Market Research

	Stream	Graduation	After Graduation	After Post Graduation
Path 1	Clear Class XII in Commerce	Pursue BA Economics, Statistics, B.com, BBA, (Marketing Specialization) (Preffered)	Pursue Masters in Business Administration or Masters in Marketing Research	-
Path 2	Clear Class XII in any Stream	Pursue B.Sc Marketing (Hons) or BBA (Marketing Specialization), BA Economics, Statistics, B.com, BBA, (Marketing Specialization) (Preffered)	Pursue a Diploma Course in Marketing	-

Important Facts

Most colleges have eligibility criteria of minimum 50% aggregate marks in Class XII
To pursue this field one needs to have knowledge of Economics, Statistics, etc. For example: A candidate who has completed BA Psychology/ any graduation and has knowledge of Economics or Statistics can opt for this course.

Collect data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution
Prepare reports of findings, illustrating data graphically and translating complex findings into written text
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data
Monitor industry statistics and follow trends in trade literature
Measure the effectiveness of marketing, advertising, and communications programmes and strategies
Forecast and track marketing and sales trends, analyzing collected data
Collaborate with marketing professionals, statisticians, pollsters, and other professionals