Sports Management About

Students who pursue sports management learn how business principles are related to the sports industry. The business and promotional concerns of athletes or athletic organizations are seen by sports management professionals. Job duties of sports management professionals may include monitoring the finances, negotiating contracts of athletes and teams. As there is an increasing demand for these professionals due to the rise in league competitions such as ISL, IPL, PBL, Pro-Kabaddi League, etc., this profession has got a lot more opportunities and employment.

Sports Management
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Career Roles & Responsibilities

Sports managers' job duties may vary depending on the level of sport they oversee. For example, a high school sports manager will likely not have as many duties and responsibilities as a sports manager for a professional sports organization. These managers may help manage an entire team or organization, but their primary duty is to handle the business side of the sport so that athletes and coaches can focus on competing. This may require sports managers to perform such duties as:

  • Creating and organizing schedules
  • Promoting clients through various forms of media
  • Seeking endorsement deals
  • Handling and negotiating contracts
  • Maintaining positive public relations
  • Ensuring compliance with rules and policies
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Career Education Path Summary

How to Pursue a Career in Sports Management

 

Stream

Graduation

After Graduation

After Post Graduation

Path1

Clear Class XII in any Stream (Keen involvement in sports is recommended)

Pursue BA in sports management or BBA (Sports Mgt) for 3 years

Pursue MBA (Sports Mgt) for 2 years/Job

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Path2

Clear Class XII in any Stream (Keen involvement in sports is recommended)

Pursue BA in sports management or BBA (Sports Mgt) for 3 years

Pursue PGDSM for 1-2 years/Job

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Path3

Clear Class XII in any Stream (Keen involvement in sports is recommended)

Pursue BA with any stream

Pursue PGDSM for 1-2 years/Job

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Important Facts

  • Some colleges prefer sports players
  • No mandatory subjects in class XII
  • The minimum age requirement is 17 years for this course

 Leading Institutes

Top Sports Management Institutes in India

College

Location

Website

National Academy of Sports Management - NASM

Mumbai

www.nasm.edu.in/sports-management-courses.html 

George College

Kolkata, West Bengal

www.georgecollege.org/home.html 

Maulana Abul Kalam Azad University of Technology

West Bengal

www.wbut.ac.in 

Indian Institute of Social Welfare and Business Management

Kolkata

www.iiswbm.edu/ 

International Institute of Sports Management (IISM)

Mumbai

www.iismworld.com/ 

Institute of Sports Management, ISST

Maharastra

www.isst.co.in/ 

Tamil Nadu Physical Education & Sports University, Chennai

Chennai

www.tnpesu.org/ 

Lakhmi Bai National University of Physical Education

Gwalior

www.lnipe.edu.in/default.html 

Top Sports Management Institutes in the World

Institution

Location

Website

Temple University

Philadelphia, US

www.temple.edu/ 

University of Texas

Austin,US

www.utexas.edu/ 

University of Minnesota

Minnesota

www.twin-cities.umn.edu/admissions-aid 

University of Michigan

US

www.umich.edu/ 

University of Florida

Florida

www.ufl.edu/ 

Sports Management Entrance Exams

Undergraduate

College

Tentative Date

Important Elements

Website

George College

June

50% in class 12th. Following that Selected candidate to demonstrate good presentation and language skills

www.georgecollege.org/courses/bsm.html 

International Institute of Sports Management (IISM)

July - Exam

Sports Management admission test (SMAT) -Quantitative Ability - Data Interpretation and Logical Reasoning - Verbal Ability and Verbal Reasoning - Visual Reasoning - Sports Awareness

www.iismworld.com/smat/ 

National Academy of Sports Management - NASM

Feb

On the basis of merit

www.nasm.edu.in/Procedure-of-Admission.html 

Postgraduate

Institution

Tentative Date

Important Elements

Website

National Academy of Sports Management - NASM

Feb

(Only for MBA/ PG students)   Telphonic or Personal Interview after filling forms .   Interview done to evaluate personality traits, academics, goals and self awareness level of the candidate  

www.nasm.edu.in/Procedure-of-Admission.html 

Indian Institute of Social Welfare and Business Management

Test- 13th June

Written exam, GD, Interview

www.iiswbm.edu/WebPages/PublicPages/Programs/PGDiploma/SportsManagement.aspx 

Lakhmi Bai National University of Physical Education,

June

Written test- General Awareness, Sports awareness, Sport General knowledge, Physical fitness test

www.lnipe.edu.in/public_html/Offline%20Application%20form%20for%20PG%20and%20Diploma%20Courses.pdf 

International Institute of Sports Management (IISM)

July - Exam

[PGSM] Sports Management admission test (SMAT) -Quantitative Ability - Data Interpretation and Logical Reasoning - Verbal Ability and Verbal Reasoning - Visual Reasoning - Sports Awareness

www.iismworld.com/smat/ 

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Career Opportunities in Sports Management

Similar Careers
  • Manage budgets and coordinate with players/clients and owners/marketers on commercial matters
  • Get advertisement deals and contracts which get the maximum coverage for clients
  • Apply concepts of management and business to the world of sports
  • Liaison with multiple stakeholders on behalf of clients
  • Manage and coordinate media interactions for the clients
  • Plan and manage marketing and branding campaigns for clients
  • Maintain training schedules to ensure overall fitness and well being of clients
  • Negotiate or approve of contracts and agreements
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Career Pros Details
  • With an ever-increasing enthusiasm in sports, sports management as a field is growing heights.
  • Sports management is a diverse field and not just limited to professional leagues but one can work in schools, colleges, non-profit organizations, etc.
  • It allows you independent thinking and creativity
  • Allows you to work with big company brands
  • With an ever-increasing enthusiasm for sports, sports management as a field is reaching new heights. It is a diverse field that allows you to work not only with big brands such as ESPN, ZEE – Ten Sports, JSW sports, Edu sports, Libero Sports, IMG, etc.
  • You can also freelance and work as a special consultant to celebrity athletes as well as work as a coach in schools and colleges.
  • It allows you to think creatively and put your leadership and organizational skills to use, especially where you have to organize functions/events that draw the attention of the masses.
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Career Cons Details
  • It is not a 9 to 5 pm job. One has to work even on holidays.
  • You will be the first person to reach the venue and set up things and the last person to leave.
  • With so many people wanting to make a career in sports, there is a lot of competition and one of the toughest job markets currently
  • Sports Management involves hectic jobs with longer working hours on average. Taking care of teams and making sure that everything runs smoothly behind the scenes is a daunting task.
  • Since sports is a flourishing field, there is a lot of competition and is thus one of the toughest job markets to get into.

1. People Skills

You will have to deal with all sorts of people across different specializations, including medical professionals, trainers, legal experts, financial experts, the press, fans, and family members. One of the main tasks involves helping your sports client to prioritize the demands on their time to focus on what matters most in their career and public persona. You are the gatekeeper and facilitator, which means exercising your people skills to make sure that everyone stays on schedule, delivers on the tasks assigned to them, and stays on track about meeting common goals.

2. Communication Skills

Sports management professionals need excellent verbal and written communication skills, considering that your job entails managing the public face, and to some extent, the personal lives of clients. You will have to read and analyze contracts, agreements, and other paperwork. At the same time, you will also have to manage the clients’ various schedules and get everyone on board with what works best for said clients. Communicating effectively means the ability to provide accurate information efficiently, persuading others to change their minds when necessary, and smoothing over any differences that may hinder contract negotiations, endorsement opportunities, and salary issues.

3. Competent Decision Making

Working in the billion-dollar industry of sports management, you will be called upon to make big and small decisions on the go. Much like top athletes, you have to be able to think on your feet, read the situation correctly, analyze the options to choose the optimum strategy, and communicate the decision to all parties concerned. To make these smart choices, you will have to stay on top of current events in your field especially the non-public issues that may threaten or enhance your clients’ opportunities as a sports personality and celebrity.

4. Ethics

The field of sports is plagued with problems of morals and inopportune ethical choices. Sound judgment arising from a strong ethical foundation will help you make the right decisions while guiding your clients to make the right choices. With a strong commitment to ethical practices, you and your clients may be able to avoid scandals and problematic situations that may shake up their careers. The temptation to reach the top of the field is a looming temptation, but it may not pay off as intended, and it may even destroy promising careers.

5. Organizational Skills

Multitasking is a key skill for someone involved in sports management. You have to manage various calendars, keep tons of records and plan various events that may involve scores of people. Your clients’ time is in high demand, and it is up to you to stay on top of events and opportunities to make sure that they are spending their time effectively and wisely while ensuring that they also get enough downtime.

Sports management professionals wear different hats in the name of keeping clients happy, healthy, and successful in making the most of their opportunities. Aside from academic training and professional experience, you will also have to develop the skills needed to manage high-profile careers, demanding schedules, and at times, the oversize egos of celebrity clients.

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