The fashion industry is growing at a fast rate and hence there is a huge demand for luxury products.  People in this field are passionate about the fashion industry and keep themselves updated with the latest fashion trends. It is a specialized area of management where you work with big brands. During the program, you will learn about competitive strategy, managing multi-brands, anthropology of luxury consumption, branding experience, understanding markets and consumers, pricing for brand building, etc.

Career Roles & Responsibilities

Luxury brand managers are responsible for overseeing the whole creative process either for one single product or a group of services and products. Whether they work in-house with the marketing department of an organization or for a brand, marketing or advertising consultancy supporting clients during different projects, typical tasks include the following;

• Researching the consumer markets, monitoring the latest market trends, and identifying all the potential areas a brand must invest in considering the spending habits and the needs of the customer.
• Analyzing the price of the products and thinking about its potential profitability.
• Coming up with names for existing and new services and products as well as thinking of ideas for upcoming launches including package imagery (the fonts, colors, size, and shape).
• Supervising the production of media buyers and printers, copywriters, liaising with art designers, road shows, exhibition stands, email campaigns, TV adverts, websites, direct mail packs, and magazine and newspaper advertisements.
• Overseeing the sign off of marketing campaigns and literature, ensuring that the messages and designs meet the regulatory guidelines set by the brand, and liaising with compliance and legal personnel.
• Coordinating the launch program to not only employees but to external customers as well.
• Monitoring the consumer reactions and the distribution of the product via market research and focus groups.

Career Education Path Summary

How to Pursue a Career in Luxury Brand Management

Important Facts

• Practical experience is a must. This can be achieved via internships or upon getting a job.
• It is not compulsory to take commerce in your class xii, but as it is a management field it is highly recommended.
• You would require Mathematics if you wish to pursue BMS from Delhi University at undergraduate level.

 Leading Institutes

Top Luxury Brand Management Institutes in India

Top Luxury Brand Management Institutes in the World

Important Entrance Exams

Undergraduate

Postgraduate