Every year a larger share of advertising & marketing is being bought digitally, and companies are turning to advanced technologies to help them make the most of their budgets. However, implementing adtech & martech is complex, challenging and ever-changing, which is why it takes specialist knowledge to ensure it is done correctly.

Google Marketing Platform is among the world’s most advanced platforms for the buying, management and measurement of digital advertising and Merkle are one of just a handful of companies entrusted by Google to help global businesses setup their technologies in the right way.

As an Ad-Tech Consultant (Tech & Data), you will lead projects to advise some of the world’s biggest companies on how they should architect and implement advertising & marketing technologies, including Google Marketing Platform, to ensure they are able to deliver best-in-class digital communications. You will also help companies to measure the impact of their media activity using Google and third-party tracking technologies.

Due to the growing importance of digital data and analytics within organisations, you will play a crucial role in helping clients to transform not just their communications practices, but their overall approach to business.

Career Roles & Responsibilities

Management: The Advertising Technology Manager plays a minor managerial role by occasionally leading a junior team in the ad technology department. In this position, the Advertising Technology Manager prioritizes ad technology projects and assigns personnel to specific tasks in order to complete tasks effectively and in a timely manner while still maintaining high quality.

The Advertising Technology Manager has a priority to ensure that all activities of the junior ad technology team are inclined towards the achievement of the advertising and sales department’s overall objectives and targets. In his managerial position, the Advertising Technology Manager also leads the team in brainstorming efforts and avails solutions for any arising issues in the department.

Strategy: The Advertising Technology Manager plays a strategic role by developing the junior ad technology team processes inclusive of the management process for ad-related issues. In this capacity, the Advertising Technology Manager also sets up and manages ad units that utilize the business’s existing ad server setups.

The Advertising Technology Manager also builds new platforms for advertising projects and acquires new technological and digital advertising channels, platforms, among other possibilities that the business can exploit. He sets up technological measures that optimize the business’s sales process through effective advertisement from offer to invoice; this is coupled with the efficient exploitation of CRM tools.

Collaboration: The role of the Advertising Technology Manager is also highly collaborative. In this capacity, the Advertising Technology Manager is the lead voice between the sales department, finance and IT departments with regard to all ad technology projects. He also works closely with other advertising team managers in developing campaign workflows inclusive of ad campaign set ups, optimizations, and troubleshooting.

In this collaboration, he serves in training advertising, sales, marketing, and IT personnel in the use/execution of ad technology processes. The Advertising Technology Manager works with senior advertising technology management and ensures that they are kept informed of the progress of all technology related ad projects. In this capacity, the Advertising Technology Manager also makes the necessary coordination with third party vendors as is necessary.

It is also necessary that the Advertising Technology Manager provides support during site launches or updates, clarifying on all technical issues of technologically related advertising programs.

Analytics: The Advertising Technology Manager plays an analytical role, where he acts as an expert of the business’ ad technology capabilities, reporting metrics, proposing future enhancements and tool adoption, and understanding on behalf of the business how all these relate to the digital landscape as well as how they will boost advertising efforts and sales.

The Advertising Technology Manager plays the role of testing and measuring new types of ad technology products prior to their acceptance by the department. The Advertising Technology Manager additionally analyzes ad server reports in an effort to identify ad issues and improvement areas.

He evaluates technology-driven ad opportunities, organizes, consolidates, and makes sense of raw data and information, bringing forth actionable insights that lead to the realization of actionable strategies and solutions.

Knowledge and Opportunity: It is also the duty of the Advertising Technology Manager to identify any technical requirements, which ensures that all ad technology solutions support and meet sales and revenue excellence. In this capacity, he raises and provides early warning signs in case ad technology initiatives are redundant or ineffective.

At this capacity, the Advertising Technology Manager carries out market research and keeps the business informed on industry trends and best practices. The Advertising Technology Manager recommends new ad technology systems and discovers new and improved tools that lead to the achievement of greater efficiency in advertising technology for the business.

Other Duties: The Advertising Technology Manager also performs other similar duties as he deems fit for the proper execution of his functions or duties delegated by the Senior Advertising Manager, Senior Advertising Technology Manager, Head of Advertising Technology, Director of Advertising, Chief Sales Officer, or the Employer.