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A product designer is responsible for the design and development of consumer products. Duties of this position include improving existing product designs and analyzing working concepts launched by competitors of similar products to match quality and performance. Depending on the industry and company, product designers may progress to a senior, executive, or managerial role.
A bachelor's degree is often required with the focus varying according to the industry. Relevant work experience is preferred and successful candidates often possess a strong knowledge of computer-assisted design (CAD) and excellent concept to launch capabilities. Other beneficial skills include good research and competitor analysis skills and an understanding of industry trends and market conditions. Due to the nature of the work, the physical ability to sit for long hours in front of a computer every day is required.
Candidates seeking admissions to UG and Diploma courses should have passed at least class 12th from a recognised institute.
For PG courses in product designing, candidates should hold a bachelor's degree in relevant stream from a recognised college or university.
Most product designers have a bachelor's degree in a related field, such as graphic design, and coursework should include manufacturing principles, psychology, sociology, finance, materials use, and organizational behavior.
Progression to the role of the senior designer is the usual next step, although opportunities in smaller consultancies and organisations are often limited. In which case, progression is more likely through movement between employers or even between related fields of design, as opportunities arise.
Depending upon the type of experience gained and your personal interests, progression from the senior designer is sometimes possible to higher positions, such as creative director, or to a management role, such as new business director or project manager.
There is significant demand for experienced designers, especially those with experience in a niche area and with a technological background. Being able to relocate, either within the UK or overseas can enhance your promotion prospects.
It's possible, with significant experience and established contacts, to set up freelance work.
Product designers design most things we use in our day-to-day lives, from chairs and cutlery to clocks and computers, as well as specialist products like medical, electronics, or telecommunications equipment.
They aim to improve the way that existing products work and look and/or produce them at a lower cost. They may also be involved in designing entirely new products.
Product designers discuss designs with colleagues and clients, as well as work closely with engineers, model makers, sales and marketing staff, and other skilled people. They use drawings, 3-D models, and computer designs to express their ideas. They should understand technology, production methods, and materials, and be able to meet deadlines and work within budgets.
Product designers usually work around 37 hours a week from Monday to Friday. They are usually based in studios, offices, and workshops, but may also spend time in the factories where products are made.
Salaries may range from around £17,000 to over £45,000 a year.
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